About

SurfJoy is a sunny, beach loving universe full of character! It was built around a cast of critters that are inspired by my experience of living in Hawai'i . 

What began as a handful of playful illustrations and has grown into a flexible IP with possibilities across animation, publishing, licensing, merchandise and more. 

At its heart, SurfJoy strives to...

Start Conversations

Use humor, curiosity, and storytelling to explore the real-world issues and challenges people in Hawai'i face

Cultivate Compassion

Encourage us to consider lives and experiences different from our own- and to approach one another with more empathy
Illustration of a green gecko sitting on a surfboard with a friendly demeanor and throwing a shaka

Steward Aloha

Celebrate and help carry forward the values of connection, generosity, respect, and care that make Hawai'i so special


SurfJoy is about finding joy in the waves, making room for one another and contributing to a community where everyone has a chance to thrive.

I am currently seeking the right funding, creative opportunities and collaborators to develop the world into an animated series.

Every order supports new artwork, future animation, and the long-term dream of building the SurfJoy Universe into something much bigger than one artist could create alone. Meet our current team here!

Want to stay connected? 
Feel free to sign up for SurfJoy's snail mail club, connect with us on social media, or simply subscribe to SurfJoy emails to stay in da loop!
Hand-drawn illustration of a frog in an aloha shirt on a white background